James Adkins started Rocky Road Innovations in 2012.  In 2020, he moved to a new location and renamed the business Divinity Decals.  He began by doing graphic design and web development for friends and family.  Now, he is focusing on just custom vinyl decals.  You would be surprised at just what you can personalize with vinyl.  His most popular product right now is custom monograms for YETI tumblers and distressed flags for cars and trucks.

James has a Masters of Science degree in Software Engineering from the University of Alabama in Huntsville.  He has worked as a Software Engineer at SAIC in Huntsville, Alabama since 1994.  Divinity Decals is a part time endeavor for him, but with the daily interaction of customers from all over the country, he has found it to be very rewarding.